About us
Bobbin is our humble effort to bring the beauty of India’s handcrafted handloom heritage closer to you - one weave at a time.
Every piece you hold has been thoughtfully sourced from bespoke handloom clusters across India and lovingly handcrafted by skilled artisans and local weavers. From the vibrant tie-and-dye traditions of Rajasthan to the intricate Chanderi weaves of Madhya Pradesh, the fine Jamdani of Bengal, the rich Ikat of Odisha and Telangana, and the timeless Kanjivaram silks of Tamil Nadu - each Bobbin product carries within it centuries of craftsmanship, cultural identity, and the quiet dignity of India’s rural artisan communities.
Why Handloom Matters
India is home to over 64 lakh handloom and handicraft artisans, with women comprising over 70% of the handloom weaving workforce. When you choose handloom, you are not just buying a product - you are sustaining a livelihood, preserving an endangered craft tradition, and supporting an ecosystem that empowers some of India’s most underserved communities, including those from Backward Classes.
Handloom is inherently sustainable. It relies on manual skill rather than heavy machinery, uses natural fibres and dyes, and carries a minimal carbon footprint - making every handloom purchase a conscious choice for the environment.
At Bobbin, our mission resonates deeply with the Government of India’s commitment to rural and artisan upliftment through landmark initiatives such as:
∙ PM Vishwakarma Yojana - empowering over 24 lakh artisans and craftspeople across 18 traditional trades with skill development, collateral-free credit, and market access.
∙ One District One Product (ODOP) - celebrating and scaling the unique craft identity of each district across India.
∙ SFURTI (Scheme of Fund for Regeneration of Traditional Industries) - creating sustainable employment for artisans in over 376 functional clusters nationwide.
∙ SAMARTH - a skilling initiative that has trained over 5.35 lakh beneficiaries in the textile and handloom sector.
∙ National Handloom Development Programme (NHDP) - sanctioning 356+ handloom clusters and facilitating market linkages through exhibitions and digital platforms.
∙ MUDRA Loans & MSME Support - providing financial access to weavers and micro-enterprises, with over 5.70 crore MSMEs now formalised on the Udyam Registration Portal.
By choosing Bobbin, you become a part of this larger national movement - Vocal for Local, Vocal for Handloom.
Our Promise to You
Every Bobbin product is:
∙ One of it's kind - Every product at bobbin is authentically handcrafted made on traditional handlooms by skilled artisans, made as a single piece.
∙ Ethically Sourced - procured directly from artisan clusters, ensuring fair value reaches the hands that create.
∙ Rooted in Heritage - each piece reflects the distinct textile tradition of the region it comes from.
∙ Sustainably Made - crafted with natural materials, minimal mechanisation, and a commitment to low environmental impact.
A Note of Gratitude
We are just getting started on this journey, and your support truly means the world to us and to the artisan families whose livelihoods you help sustain with every purchase. By choosing handmade over mass-produced, you are making a statement: that craft matters, that heritage has value, and that India’s weavers deserve to thrive.
Thank you for choosing Bobbin. Thank you for choosing India’s hands.
With warmth and gratitude,
Team Bobbin
To learn more about India’s handloom heritage and government initiatives supporting artisans, visit: bobbin.co.uk
